There is a serious problem in the indie music community when it comes to adding proper titles and metadata (specifically ID3 tags) to their music. Most artists are either unaware of their importance in the grand scheme of things or don’t know what ID3 tags are. This is why we felt compelled to address this topic.
For those of you who don’t know, an ID3 (as known as IDentify as an MP3) tag is a type of meta data container used to store information about an .MP3 file within the audio file itself. ID3 tags embed information such as the name of the song’s artist, track title, album, track number and genre in the file. This information travels with the file as it is exchanged over the internet, downloaded, streamed, and played via a media player.
The true importance of this metadata comes into play when promoting and tracking your song. Without the correct ID3 tags your music can be loss in the shuffle of a listener’s vast music library or categorized with the wrong genre of music on an aggregator like iTunes or Google Play (which can be detrimental to your career). It is also possible that the artist and song title tags incorrectly filled out (such as calling a song “Track 01”) or left blank can make the song ‘unknown’ making it difficult to track your song on radios and streaming servers. This will result in your song’s self-promotion becoming next to impossible.
Even us here at Galactic Rule Radio use ID3 metadata to track the popularity, amount of spins, and more of the songs we broadcast.
How do you edit ID3 tags? Excellent question! The least effective way is to do so is to right click on a song file on your computer and edit its metadata in properties but sometimes the changes and addition of metadata here are not always permanent and the cover art can not be added this way. The better way to incorporate proper metadata, if your a producer/engineer is to do so when bouncing a song’s mixed session to a song file via software such as ProTools, FL Studios, Reasons, etc. If you’re an artist and you don’t have immediate access to these software have no fear, you can also added metadata through Windows Media Player, iTunes, and Winamp.
For more information on how to edit ID3 tags click here.